Integrated National Campaign Solution

Now in its third year, National Family Week is the largest annual event celebrating family life.

With over 6,000 events taking place throughout the UK, WHITELABELWORLD’s brief was to project manage two directory website design plus builds and direct the national PR campaign.

Working with National Family Week’s in-house design team, we project managed their website build and then subsequently worked with them on a 365 day a year initiative called Family Time. The whole of National Family Week appreciated us bringing in the management skills required to get two sites live within 6 weeks, as well as integrating the digital and PR strategy.

The PR campaign generated a massive £3m worth of coverage with over 300 pieces of press coverage and over 30 radio interviews, not to mention hundreds of online mentions.

This is a great example of how we can both work together with our associate networks at an organisation to deliver whole, integrated, national campaigns on time and on budget.